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How AI Is Changing Sports

3 min read

AI is taking over the world, helping numerous businesses improve their production and speed of execution. We see it a lot in IT and other industries, but if there’s one you probably did not expect, it’s sports. From training the teams to placing bets on platforms such as GGBet Canada, artificial intelligence has made things a lot easier.

This technology is evolving every day, and to make the most of it, you first need to understand it. In this article, you will learn more about how sports teams use AI to improve their efficiency and how it’s perceived by the fans.

What AI Brings to the Table

When it comes to sports, there are three big areas where AI has made an impact. These include the following:

AI-Powered Analytics

AI tools can gather vast amounts of data in just a couple of seconds. This can be anything from player movement to expected fatigue level, biometric data, opponent patterns, and more. 

These tools can catch aspects about teams and opponents that human analysts could otherwise miss. It helps teams come up with strategies against their opponents, but it’s also useful if you’re a bettor trying to back the right team. AI can help you catch onto declines, improvements, and other trends so that you can adjust your strategy. 

Coaching Tools

AI-driven coaching technologies have become popular among athletes, as they can help train and adjust strategies in real time. Coaches can use AI to sift through information on past matches and come up with a tactic, determining whether a lineup change is due. 

AI can also help simulate numerous “what if” scenarios that players can prepare for, which is something that not even the best coach can fully cover.

Injury Prevention

AI has become quite common in wearable technology, offering sensor data and predictive modeling that identifies injury risks before they even happen. This maintains peak team performance while allowing teams to prepare for a response. 

AI technology can also help monitor one’s recovery and optimize proper workload and rest to reduce stress on the body.

Sports that Benefit the Most from AI Tools

AI has different methods of supporting varied sports. Here’s how some of the most popular ones can get an edge from this technology. 

  • Football: Football has a high risk of injury, so clubs can use wearable technology to determine when they’re at risk. Teams such as Sevilla FC also use AI tools to improve the recruitment process, using data models to find players that fit the team profile.
  • Basketball: Advanced AI systems can be used to track the speed and location of a player, deciding on the best shooting tactic. The technology can also assess matters such as footwork and shot form to improve efficiency.
  • Tennis: AI systems can be used to read a tennis player’s body language, determining when they are stressed or losing focus. This helps them regroup and change tactics before things worsen. 

Every sport can likely benefit from AI oversight. Analytics reduce the chances of human error, potentially improving performance.

Debates of Fairness and Tech Reliance

AI in sports holds a lot of promise, but there are also some who raise ethical questions about its use. For example, some of these AI technologies can be rather expensive, which means that only elite clubs can pull ahead. 

Small clubs with fewer resources may have similar playing skills, but if they can’t afford the technology, they find themselves at a disadvantage. 

Some also believe that over-reliance on this technology can chop at human intuition and creativity. Coaches and players alike might put all of their trust, refusing to go off-path because the AI gave different instructions. This could turn sports into something robotic and highly optimized, which takes out the flair and excitement. 

Last but not least, there’s also the issue of bias. AI technology uses training data to create an average, but it doesn’t take into account that teams are different. 

For example, if a team has underrepresented ages or specific body types, there’s a risk of making an unfair decision or error. Overreliance can lead to lost games when otherwise they could have been won.

The use of AI technology in 2025 is no longer a futuristic concept; it is a common occurrence. Used correctly, it can reshape the sports industry and offer an edge to teams that already have potential.