Barcelona 2010 re-launches its international promotion in the SPAR European Team Championships

17/06/2009

The international promotion of the European Athletics Championships Barcelona 2010 is going to be a priority for the Marketing department in the coming weeks, taking advantage of the celebration of the most important competitions this year during the outdoors season. The re-launch of Barcelona 2010 brand will be noticeable this coming weekend in Leiria, Portugal, where it will take place the first edition of the SPAR European Team Championships, former European Cup.

A group of the Championship’s directors will go along with Barni, the mascot, to Leiria on Friday, in order to promote B10 amongst the Portuguese fans. The new event runs by European Athletics with some very important changes in the regulations has awaken a great level of interest all around Europe. The delegation will have a stand to show all the project’s innovations along with the different accesses to the stadium.

In August Barcelona 2010 will take advantage of the celebration of the IAAF World Championships in Berlin to develop an ambitious promotional campaign destined to get clients in the first European athletics power in terms of followers and fans. In the German capital it will also be placed a stand right next to the Olympic Stadium and there will be different street marketing activities.

Barcelona 2010 is likewise studying the possibility of summoning for an international press conference in Berlin in which there will be announced the features of the ticket sales campaign that will be started after summer. In the organisation of the event it has been considered that the presence of more than 2,000 accredited journalists in the IAAf World Athletics Championships is a decisive factor in order to make the public opinion to know about the effort Barcelona 2020 is making to achieve the main objective it has drawn up: to fill with people the Olympic Stadium Lluís Companys
 
Barcelona 2010 is also making business by these days with different leaders of athletics meetings in order to have a noticeable presence in their official publications. As Berlin 2009 official programme, in which it will appear one add page of B10, Oslo and Rome have already accepted the conditions to publish an original of the Championships in their official programmes and the organisation is waiting for the decision from Stockholm, London and Zurich, cities in which there will be celebrated some of the most important one day meetings from all around the world.